Conduct is an annual electronic music festival organised by members of s.v.i.d. Lucid, the study association of industrial design at the technical university of Eindhoven. This festival incorporates live-acts, Dj's and workshops to create an unforgettable experience.
For the third edition of the festival I was co-responsible for the acquisition. By doing the acquisition I gained experience in storytelling, value proposition and pitching. I also contributed to the concept development and experience design.The theme of the festival was "the past and the future". To tell the story we incorporated a time-machine experience, which I was responsable for together with another colleague. We made a time machine out of a elevator guided by actors who played mad scientists. I created a custom time-machine sound design mapped to the duration of the elevators ride to increase the immersiveness and credibility of the time machine. The sound design can be heared below.